WeTheBrave.co.za, a sexual health campaign was launched in June 2015, the first large scale campaign ever in South Africa to specifically address MSM. Spearheaded by Anova and funded by the Elton John AIDS Foundation (EJAF), the WeTheBrave.co.za campaign addresses both HIV prevention and treatment issues in an affirming, non-judgemental and sex positive way, which is entertaining and engaging. The campaign asks MSM to be brave enough to make healthy sexual choices like wearing a condom, getting tested regularly and knowing their status. The campaign links to Anova’s Health4Men clinical services in the public sector in all provinces through an interactive map for MSM to find their nearest gay and bisexual friendly clinic.