Our Score4Life campaign offers free, safe and confidential HIV testing for men in a semi-permanent pop-up facility in the Alex Plaza shopping centre. Since its launch, over 12 500 men have tested and 913 of those tested positive. Anova in partnership with the Gauteng Department of Health and Johannesburg Health District, are seeing higher numbers of HIV-positive men between the ages of 35 and 50, which makes this demographic a key focus going forward. Testing is, however, just the first step in the HIV prevention and treatment process. To keep the channels of communication open and to provide linkages to localised services and care, participants will be issued with airtime to give them the means to access these services, regardless of their status.