MyFutureFirst is a campaign that is part of the Anova / APACE program.

The MyFutureFirst project aims to promote the sexual reproductive health and rights (SRHR) of AGYW, by offering SRHR literacy and administering contraception in aid of the reduction of unplanned pregnancies and further STI including HIV infection and transmission. These interventions include HIV testing for AGYW and their male sex partners and cover issues of gender-based violence.

The project markets the services of health facilities as well as encourages youth to pledge to put their future first – this is done through dialogues with youth and engagement with the MyFutureFirst communication channels. There is media coverage; live activations at ground level and online two-way engagement with the youth via the #MyFutureFirst Facebook page.